Myself and a colleague decided to create a camping website about 18 months ago. This was before I was able to develop websites and so I tackled the content creation while he planned, designed and built the site.
We had previously looked online and found that although there are many camping websites, most seem to have shops attached and the information contained was just an afterthought. We decided to create campinginfo to bring a more honest approach to camping websites one which was not just based around trying to sell our products but to use the experiences of those around us to inform people about ‘real’ camping.
This is campinginfo.org as it exists now.
Much of the effectiveness of the site comes from the design. It is build with SEO in mind and this has worked wonders.
Let’s put it this way. The other day I was checking the analytics of the site and noticed a sharp increase in hits coming from one site. I looked more closely and realised these hits were coming from the BBC.
See the page here.
As you can see, apart from campinginfo, there are two other sites that have been used as links… Wikipedia and The Camping and Caravanning Club. The fact that they have been able to find and link to the article is a real plus for us, especially as the site was only created a year ago.
We are currently in the planning stages of moving campinginfo to a different installation. This is an exciting time and one which will hopefully mean we can start competing with the big boys. We want to stick to our mantra of providing honest, down to earth advice and I will keep you posted as this becomes a reality.